Changing lives, one timepiece at a time...

Thanks for stopping by at SWISS PRIMO.

We are a fast growing retailer of luxury designer watches by Jowissa.  As an Authorized retailer for JOWISSA, Swiss Primo offers high quality, hand-crafted, Swiss Made watches to a global customer base.

JOWISSA is a trusted luxury watch brand that commenced it’s colourful journey back in 1951 in the small town of Bettlach, Switzerland.  Today, the family run business operates in a much larger facility in the village centre of Bettlach. Jowissa takes great pride in the hand-made craftsmanship and quality standards it incorporates into every timepiece it distributes.

SWISS PRIMO thrives on providing the best possible customer experience.

Our customers love our products for the following reasons:

  • All of our watches are hand-crafted, tested and shipped from Switzerland.  There are no short cuts when it comes to quality, and our customers will tell you how great the products truly are. Most of our watches incorporate the Ronda Swiss Quartz movement which is ranked among the best and most precise quartz movements on the planet.
  • While JOWISSA watches are very high end, the price tag isn’t.  All of our watches sell for under $400. Our customers get a high quality product without breaking the bank.
  • Free Priority Shipping – All orders are shipped directly from Switzerland using 2 day Priority Courier (By Air). Typical delivery time in most countries is 3-4 days.

We take Customer Experience very seriously, and will go the extra mile to ensure the happiness of every customer.

SWISS PRIMO is a reseller you can trust. JOWISSA is a brand you will love. All our products are backed up by a 30-day money-back guarantee and all watches are covered by the JOWISSA 2-Year international Warranty.

The stories we tell...

The most inspiring part of the last two years has been the community of watch enthusiasts we have met along the way. We love hearing and sharing your stories and seeing where you have taken our products. We can only hope that our products have in some way inspired you the way your stories continue to inspire us.


Since its establishment in 1951, the Jowissa brand has produced multifaceted Swiss watches of exceptional quality.

Swiss Primo is a retailer you can trust. Being a leading vendor in the luxury watch space, Swiss Primo offers exceptional service, pricing, and products.